Werner Ladder Acquires Bailey
WernerCo announced that it has acquired the Bailey Ladder business unit from Hills Holdings Limited. The asset acquisition brings to WernerCo the leading BAILEY brand, the trusted choice of tradespeople in both Australia and New Zealand.
The Bailey Ladder business compliments WernerCo’s current climbing products position in the Asia Pacific region and builds upon its global expansion strategy.
“The addition of Bailey to the WernerCo product portfolio allows us to leverage the existing networks in manufacturing, distribution, sales and marketing while strengthening our position in the Asia Pacific market” said William T. Allen, President and CEO at WernerCo. “This strategic acquisition will build on our global infrastructure and create additional value to grow our company for our employees, customers and shareholders.”
“We are proud to add Bailey Ladders to the WernerCo family. Bailey’s established customer relationships and innovative products developed for the Australia and New Zealand region, combined with Werner’s category leadership creates anopportunity to provide expanded benefits to the marketplace,” said Ed Gericke, Executive Vice President of Sales and Marketing at WernerCo.
For more information, visit www.wernerworldwide.com.