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Personas: The Gen-Z Kid

30 October, 2019

Aiden
The Gen-Z Kid
Age: 28

Aiden started out as an apprentice and decided your company was as good a place as any to enter the workforce. He’s one of the hardest workers on your team and eager to learn more but seems to need nearly constant feedback to complete any task. Despite that, he’s not shy about speaking up when he sees a problem. In fact, it’s hard to believe the number of texts you’ve already received from Aiden about the unfairness to the team of a co-worker who shows up late on a regular basis.

Motivation:
Frequent feedback, competitive pay and a desire to do something that matters in the world. Expect Aiden to be your first Paint-It-Forward program volunteer.

How he helps you:
This digital native lives online, and you can benefit from that. Encourage your recruit to post positively about the company and turn from selfies to promotional marketing pics on every project. Just make sure you first institute a clear social media policy that clearly lays out do’s and don’ts.

How you can help him:
Frequent feedback and a clear promotion path can help turn today’s apprentice into tomorrow’s vice president. Also consider embracing a digital strategy for connecting your team. Facebook’s collaboration spaces and other platforms might be a great way to gauge progress and give this recruit the regular praise he needs. But don’t focus on digital support alone — this green painter can blossom with the right mentor.

Goals:
What goals? This youth is just entering the workforce and is looking for something or someone to help him figure out what he wants to do with his life. His parents, on the other hand, are looking to set their kid on a career path and want to know how painting will support their son.

Frustrations:
Unfairness on the job and a chain of command where he doesn’t have a direct channel to the top.

Read Next: The Complianer

 

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If cost and liability were not an issue, what's your one must-have at the company picnic?

Paintball Feld
39%
Axe Throwing
30%
10-Foot Nacho Trough
12%
Potato Salad
19%

Dang it's hot! Does your work vehicle have an orange water cooler?

Yes
22%
No
43%
It's not orange
35%

Did you work for a painting contractor prior to owning your company?

Yes
61%
No
39%

Why haven't you hired a business coach?

Not worth the money
30%
Too difficult to find a good one
19%
I don't need one
30%
I did hire one!
22%

Has OSHA ever inspected your jobsite?

Yes
53%
No
48%

Who Buys the Paint Brushes?

We do...the company
69%
Our painters buy their own
31%

What's the most paint you've ever spilled?

Brush-full
12%
Gallon
54%
5 Gallons
23%
An Ungodly Amount
11%

Did you take a week-long (or longer) vacation this summer?

Yes
45%
No
44%
Not yet, but I'm gonna
11%

If you had to rename your company one of the following, which would it be?

Flapjack Painting
19%
Porkchop Painting
7%
Half Slab Painting
10%
Whole Hog Painting
64%

You meet someone new, and they ask what you do. What do you say?

I'm a painter
12%
I'm a contractor
5%
I'm a painting contractor
52%
I own a painting business
31%

On the job site, my painters mostly listen to...

Classic Rock
29%
Country
10%
Hip Hop
4%
Who knows. They got headphones
56%

Which social media platform is most effective for marketing your business?

Facebook
34%
Instagram
11%
LinkedIn
6%
I don't use one
49%

What do you drive for work?

Pickup Truck
51%
Van
28%
SUV
13%
Other
9%

How long ago did you redesign your company hat?

Choices

Do you have a spray booth?

Choices

If you've bought a used sprayer, was it a good decision?

Choices

Will your crews be working the week between Christmas and New Years?

Choices

Do you accept credit card payments from customers?

Choices

Will you be giving end-of-year bonuses (not gifts) this year?

Choices
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