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Consumers Rank the Paint Brands

What paint brands do your customers like most? How do they compare Dutch Boy to Ben Moore? Do they prefer shopping at Lowe's or Ace? Well, J.D. Power just released its annual paint rankings, so read on to see if consumer opinions impress or depress you.

14 April, 2023

J.D. Power, the data analysis firm known for its annual consumer-based Paint Satisfaction Survey, released its results for 2023.

The firm interviewed 4,640 customers who actually bought and applied interior paint, exterior paint and/or exterior stain in the past 12 months. Here's what the public had to say were the best paint brands:

Interior Paint Rankings:

  1. Sherwin-Williams

  2. Behr

  3. Benjamin Moore

  4. Dutch Boy

  5. Valspar

Exterior Paint Rankings

  1. Behr

  2. Benjamin Moore

  3. Sherwin-Williams

  4. Valspar

  5. Dutch Boy

Exterior Stain Rankings

  1. Benjamin Moore

  2. Sherwin-Williams

  3. Cabot

  4. Behr

  5. Valspar

The study also included a ranking for favorite retailer:

  1. Ace Hardware

  2. Benjamin Moore independent retailers

  3. Sherwin-Williams

  4. Menards

  5. Home Depot

  6. Lowe’s

The retailer survey was based on customer reaction to their online experience, in-store experience, service and staff, merchandise, and price.

More DIYers are DIY-ing

While consumers are satisfied with the paint products, they’re not quite as happy with the prices for these products. Many consumers are having second thoughts about hiring someone else to apply them. “The persistent high cost of goods has everyone thinking about how they can tighten their belts. It turns out that for some, according to the latest J.D. Power data, that might mean adjusting their tool belts, as they get set to paint their walls or install their cabinets to save some cash,” J.D. Power reported.

Overall, 56% of consumers surveys said they had plans to embark on some sort of home improvement project, for example, kitchen or bathroom remodeling, painting, etc. While last year’s survey reported that 28% were planning to hire out their work, this year’s dropped to 24%.

Fifteen percent of those surveyed reported having some concerns about being able to afford a a home improvement project. “Those with concerns cite inflation/rising cost of products and services as their main worry (29%). Concerns also included rising interest rates (20%), not being able to finish the project due to the high cost of a product they need (20%) and supply chain issues (15%),” the article reported. The article also urged retailers to continue offering services to its customers such as in-store classes — and adequate staffing so customers could get help — and also to find ways to help them understand how they can affordably embark on a home improvement product.

How much do consumers expect to pay? A recent APC article explores how much it costs to paint a room.

 

Sources:

Do-It-Yourself Nation: How Inflation is Influencing Home Improvement and Retail Spending | J.D. Power (jdpower.com)

2023 U.S. Paint Satisfaction Study | J.D. Power (jdpower.com)

Paint Satisfaction Study | J.D. Power (jdpower.com)

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If cost and liability were not an issue, what's your one must-have at the company picnic?

Paintball Feld
39%
Axe Throwing
30%
10-Foot Nacho Trough
12%
Potato Salad
19%

Dang it's hot! Does your work vehicle have an orange water cooler?

Yes
22%
No
43%
It's not orange
35%

Did you work for a painting contractor prior to owning your company?

Yes
61%
No
39%

Why haven't you hired a business coach?

Not worth the money
30%
Too difficult to find a good one
19%
I don't need one
30%
I did hire one!
22%

Has OSHA ever inspected your jobsite?

Yes
53%
No
48%

Who Buys the Paint Brushes?

We do...the company
69%
Our painters buy their own
31%

What's the most paint you've ever spilled?

Brush-full
12%
Gallon
54%
5 Gallons
23%
An Ungodly Amount
11%

Did you take a week-long (or longer) vacation this summer?

Yes
45%
No
44%
Not yet, but I'm gonna
11%

If you had to rename your company one of the following, which would it be?

Flapjack Painting
19%
Porkchop Painting
7%
Half Slab Painting
10%
Whole Hog Painting
64%

You meet someone new, and they ask what you do. What do you say?

I'm a painter
12%
I'm a contractor
5%
I'm a painting contractor
52%
I own a painting business
31%

On the job site, my painters mostly listen to...

Classic Rock
29%
Country
10%
Hip Hop
4%
Who knows. They got headphones
56%

Which social media platform is most effective for marketing your business?

Facebook
34%
Instagram
11%
LinkedIn
6%
I don't use one
49%

What do you drive for work?

Pickup Truck
51%
Van
28%
SUV
13%
Other
9%

How long ago did you redesign your company hat?

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Do you have a spray booth?

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If you've bought a used sprayer, was it a good decision?

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Will your crews be working the week between Christmas and New Years?

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Do you accept credit card payments from customers?

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Will you be giving end-of-year bonuses (not gifts) this year?

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