To help painting contractors better understand where to find new clients, Sherwin-Williams conducted a survey of more than 1,700 homeowners to determine when they hire a painting contractor, where they look for professionals and what drives the selection process. This is the fourth in a series of five articles that shares the insights, along with best practices on how to use this information to engage with potential customers. Digital marketing is all around us. Social media is frequently used to stay in touch with family and friends, while ratings and reviews sites are often a source...