Painter Sponsors IMSA Racecar

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photo c. Jamey Price - jameypricephoto.com

Here’s a way to keep your business on track – Harrison Contracting Company of Villa Rica, Georgia is a racecar sponsor, having recently announced an expansion of its multi-year partnership with Wayne Taylor Racing.

With a slogan of “Rely on Red,” the sponsored car shares the company color which reinforces the company culture of "Reliable, Experienced and Diligent". But while it’s known for its bright red No. 25 Lamborghini Super Trofeo – given number 25 to celebrate the company’s quarter century in business – Harrison Contracting’s circular crest logo will now also be displayed on the No. 10 Konica Minolta Acura ARX-05, which will be driven by 2020 IMSA WeatherTech Sportscar Champions Ricky Taylor and Helio Castroneves, 2020 European Le Mans and WEC Champion Filipe Albuquerque, and 2016 Indy 500 winner Alexander Rossi.

On March 17, Taylor, Albuquerque, and Rossi will take the #10 on a 12-hour endurance race as part of the 2021 IMSA WeatherTech SportsCar Championship. That should give Harrison some pretty good face time!

They do it themselves

photo c. Brian Cleary - bcpix.com

Company members themselves have also accomplished great things on the track – operations support staffer Ashton Harrison is as well-known behind the wheel as behind a desk, and she became the first woman to win the Lamborghini Squadra Corse World Finals Race, taking the honors in Spain in 2019.

“I’ve been a racing fan for over 30 years,” said company president Bill Harrison. “Following racing the way that I have, I’ve known about WTR and their reputation. Having this chance to work together on the racing program while developing our business is really exciting.”

The message for the market

photo c. Jamey Price - jameypricephoto.com

Harrison incorporates its sponsorship into its marketing message. “HCC is a national painting and facility maintenance provider with close ties to racing,” says the company. “As a race car sponsor, HCC knows the importance of a clean, organized shop. You need your shop to shine and perform as well as the cars you work on. As one of the Southeast’s leading painting contractors, we can help.” Harrison’s customer file includes The Home Depot, WalMart, and (no surprise here) Advanced Auto Parts.

Sources:

industryanalysts.com

speedwaymedia.com

thedrive.com


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