Custom Equipment Appoints Northeast Territory Manager

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Custom Equipment LLC has hired Paul Allen as its Northeast U.S. territory manager. Allen will provide support to customers in the Northeast region, where the company has a growing presence. He will focus on continuing the expansion and channel development of Hy-Brid Lifts, Custom Equipment’s line of lightweight low-level scissor lifts.

Allen has more than 10 years of sales experience selling and renting into the construction industry, including positions at Altec Industries, NES Rentals and most recently Admar Supply Co. Allen has a bachelor’s degree in marketing from State University of New York at Plattsburgh.

 “Paul is a great asset for our team,” commented Dan Schneider, Custom Equipment LLC vice president of sales, in a news release. “With a growing construction industry, we needed someone who can continue to give our customers in that region the attention and support they need to be successful.”

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Custom Equipment, scissor lifts

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