United Gilsonite Laboratories (UGL), the Scranton, Penn.-based paint specialty manufacturer, has launched two content-specific websites, www.ugl.com/pro/contractors.php for professional contractors and applicators, and www.ugl.com/pro/specifiers.php for architects, specifiers and building envelope/waterproofing consultants. Each site has content specifically designed for their needs.
UGL notes that it developed the sites in response to input from the two groups requesting a need to source specific content items such as guide specifications, product technical data sheets, safety data sheets, and CAD drawings quickly and efficiently with as few “clicks” as possible. The UGL marketing team developed a fast and simple interface accessed from clearly identified “Specifier” and “Congractor” links at the top of the UGL homepage.
Additional content showcasing UGL’s collection of commercial and residential project case studies offers a look into the many commercial uses for UGL’s line of DRYLOK® waterproofers and penetrating sealers as well as ZAR® wood stains and clear finishes.
“UGL has begun a new chapter in our long history of providing enhanced service to design and construction professionals. We are very excited about the new website additions which will more properly service professionals and welcome their comment and feedback,” commented Joe McGraw, UGL’s Vice President of Marketing and Advertising, in a news release. “This adds to our recent inclusion of DRYLOK® and ZAR® products in both BSD SpeckLink and Avitru’s Masterspec to build on the new growth we have experienced in the commercial sector,” he added.