Marketing During COVID-19
27 March, 2020
27 March, 2020
The situation is different in every area, and not only that, it’s changing rapidly everywhere. We’ve heard some contractors say business as usual and others have had to shut down completely. No matter where you are on the COVID-19 situation, there are things you can be doing to position yourself now or for when things return. Two consultants gave us a little insight on what they are telling their clients about marketing during unprecedented times.
Brandon Lewis – If You are Still in Business, Be in Business
Brandon Lewis recently addressed a painting contractors in a webinar and video that outlined an “”8-Phase Process for Protecting Your Profits Against Coronavirus.” He covered many strategies during the video including marketing strategies you should be using now and well ... you should always be using these. He first assured his listeners that he is still spending money on home services. “You know who is having estimates for exterior commercial building painting? Yours Truly. And there are other people out there like me.” His main message is simple: "Implementing Critical Business Systems Instead of Focusing On “Painting Projects” is the only way to truly reduce the effects of coronavirus on your business and it’s only attainable through significant, quick action!"
***Even if they don’t buy now, you’ll begin to build your database
To see the video and download APPC’s 8-Phase Process to Protect Your Personal & Business Income from Coronavirus, visit https://www.paintersacademy.com/8-phase-process-for-protecting-your-painting-profits-from-coronavirus-download-free-checklist/.
From David Chism – Getting Ahead of the Curve
Many readers have experienced close down due to state mandates. It’s a difficult place to be in, but using this time could make big difference in your business once this storm has passed. For those of you who followed Mission: Vacation, remember all the time Dustin put into fine-tuning his mission plan, building job descriptions, creating career paths? If you’ve been too busy in your business to put these things in place, you can use this time to get your plan and processes in place.
In addition, you are going to want to get back to work as soon as possible. So a little bit of planning, marketing and maybe even a little bit of virtual estimating can help (more editorial on that later). David Chism, marketing guru from A David Creation gave us a few ideas for your downtime:
Side Note: Be cautious and sensitive with wording and pictures that you post right now. This is a global crisis. Don't assume your customer is fine - care for these people. Maybe they know loved ones who are suffering or they are suffering. Don’t let your wording appear opportunistic, and 6 feet is the new safety standard! Don’t post videos or pics of those not following rules.