How to Get the Best ROI on Your Marketing Efforts

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If you’re looking for a simple way to take your marketing efforts to the next level, you may opt for the medium that 52 percent of marketing professionals name as the type of content able to provide you with the best return on your investment—video marketing.

A forecast from Cisco says that video will account for 82% of all consumer Internet traffic by 2020, which is why you need to consider adding video to your marketing arsenal today. 2017 research from Hubspot explains the reasoning behind this forecast:

“This trend toward video has been in the making for some time now. What’s different is that millennials, an age group which roughly spans 18 to 34, aren’t just buying sneakers and gadgets anymore. Increasingly, millennials comprise a cohort of people purchasing homes, baby clothing, and B2B software. And their strong preference for video, social, and mobile-first content has implications for marketers working across an expanding array of industries.”

These industries will include painting.

Hubspot’s research offers another compelling argument to take to the small screen: Survey respondents noted they were likely to pay close attention to a video, whereas they tend to skim blogs and other written content. While a multi-pronged marketing approach is always the best strategy, it’s time to make sure you’re paying at least some attention to video.

Sold on video but not sure where to start? Think simple. If you have a smartphone, then you’re equipped to shoot a basic video. Subject matter can include a testimonial from a past client thrilled with your work, a behind-the-scenes look at your painters on the job, or close-ups of detail work with a voiceover that sets your company apart.

If you need help in determining how to find an angle that will make your company stand apart, open the discussion among your painters. You may find you already have a passionate videographer on on-camera personality on staff who can help you show the company’s true character.

While investing in some simple equipment can amplify the quality of your videos, anyone with a smartphone can start posting their video to social media today. Start with some bitesize content posted to your social media accounts to gauge the reaction you get from consumers—just remember to hold your phone horizontally and keep the distractions out of the background. Post videos to your website, email marketing, Facebook page, Twitter account and YouTube to gain the maximum exposure.

Need inspiration for your next video? Check out the winners of APC’s Top Contractor Videos on the Web

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video marketing, social media

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