By Mark DeFrancesco
Every season your metropolitan area likely hosts a home improvement convention, better known as the local home show. While I tackle tips to maximize the return on your exhibition investment in the upcoming May 2018 issue of APC Magazine, it’s worth noting that you’re likely to face two long days of wading through conversations to find qualified leads.
You should prepare yourself mentally for the different categories of people you will meet—because the home show is an opportunity to start building trust with tomorrow’s potential customer. Here’s who to expect in the booth:
For more tips on maximizing your home show investment, look for the Marketing Sense column in the May 2018 APC Magazine.
Mark A. DeFrancesco is the president of MDF Painting & Power Washing and founder of PainterMarketingTool.com, a website design and marketing service for painting contractors by painting contractors. Learn more at www.PainterMarketingTool.com.