Skip to main content

Personas: Low-Key Craftsman

30 October, 2019

Doug
The Low-Key Craftsman
Age: 38

Doug is all about the painting lifestyle: working outside with a schedule that shifts with the seasons. He’s not looking for a lot of responsibility. Still, he values the freedom and flexibility that painting has to offer, so he can be counted on to do his best. Because he enjoys his technician role and is happy to keep it, he’s easy to get along with. More valuable yet, Doug has spent enough time on the job to pick up some craftsmanship skills that are a benefit to your crew and, consequently, attractive to your competitors. But make no mistake, Doug is not living for work, but working to live. If a better offer comes along — whether from a competitor or a chance to live a new adventure — he’ll be ready to move on.

Motivation:
Work-life balance, competitive pay.

How he helps you:
Doug sees the major value of a career in painting so he’s willing to work hard to keep his position.

How you can help him:
Doug isn’t looking to rise up the ranks, but that doesn’t mean you can’t take advantage of his knowledge. With his easygoing nature and the skills he’s picked up, pair him with more junior painters and trust he’ll get the job done.

Goals:
Keeping steady employment.

Frustrations:
Inflexible employers and leading a team.

See Next: The Climber

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.

If cost and liability were not an issue, what's your one must-have at the company picnic?

Paintball Feld
39%
Axe Throwing
30%
10-Foot Nacho Trough
12%
Potato Salad
19%

Dang it's hot! Does your work vehicle have an orange water cooler?

Yes
22%
No
43%
It's not orange
35%

Did you work for a painting contractor prior to owning your company?

Choices

Why haven't you hired a business coach?

Not worth the money
30%
Too difficult to find a good one
19%
I don't need one
30%
I did hire one!
22%

Has OSHA ever inspected your jobsite?

Choices

Who Buys the Paint Brushes?

Choices

What's the most paint you've ever spilled?

Choices

Did you take a week-long (or longer) vacation this summer?

Choices

If you had to rename your company one of the following, which would it be?

Choices

You meet someone new, and they ask what you do. What do you say?

Choices

On the job site, my painters mostly listen to...

Choices

Which social media platform is most effective for marketing your business?

Choices
Post

Paint Polls Results: Tech and Business

We asked painters if they believe tech

Read Now
Post

Wall Color Trends for 2022

Did you know APC has a monthly magazine? Claim a subscription for…

Read Now
Post

Hundreds of Gallons Topple Out of Truck, Coat Cars

What do we all say after safely securing a load? “That’s not going…

Read Now
Post

PDCA Commercial Forum Conference to be held in Nashville in October

Read Now
^