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Personas: The Climber

30 October, 2019

Linda
The Climber
Age: 28

 

Make no mistake, Linda may be Painter I today, but this craftsperson has places to go — straight to the top of the chain of command. She’s discovered a passion for working with people and she sees your company as a place to explore management. Linda particularly enjoys interacting with customers, as this gives her an opportunity to share what she knows and the true value of the company. And she’s not shy to share her ideas on how your company could improve, whether you ask for it or not. Lately, however, Linda has been less eager to share those ideas, and you’re starting to wonder if this millennial asset might be moving to one of your local competitors.

Motivation:
Personal and technical improvement, increasing pay, and benefits.

How she helps you:
Linda is a team player, and she wants to make sure the entire team excels. This outside-the-box thinker needs to understand company priorities and goals so she can apply them in her day-to-day work. Put Linda to work recruiting more employees with her drive, and give her an opportunity to work with your apprentices or younger staff to show them how to live your company values.

How you can help her:
Create a clear career path with training opportunities along the way to help Linda achieve her goals. Regular touch points, including performance reviews or quick discussions after your regular crew meetings, let Linda know you value her and are acting on
her feedback. Your feedback will make sure you’re getting
ideas that can add real value to the company.

Goals:
A clear path to the top. Linda has her eye on a fulfilling career and comfortable retirement, and she’ll
get it with your company or not.

Frustrations:
Not being recognized for what she brings to the table. Linda works hard on her craft and is a source of many ideas for how to improve the company. If you’re not showing her that you’re acting on those ideas, she may take them elsewhere.

See Next: The Plodder

 

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If cost and liability were not an issue, what's your one must-have at the company picnic?

Paintball Feld
39%
Axe Throwing
30%
10-Foot Nacho Trough
12%
Potato Salad
19%

Dang it's hot! Does your work vehicle have an orange water cooler?

Yes
22%
No
43%
It's not orange
35%

Did you work for a painting contractor prior to owning your company?

Yes
61%
No
39%

Why haven't you hired a business coach?

Not worth the money
30%
Too difficult to find a good one
19%
I don't need one
30%
I did hire one!
22%

Has OSHA ever inspected your jobsite?

Yes
53%
No
48%

Who Buys the Paint Brushes?

We do...the company
69%
Our painters buy their own
31%

What's the most paint you've ever spilled?

Brush-full
12%
Gallon
54%
5 Gallons
23%
An Ungodly Amount
11%

Did you take a week-long (or longer) vacation this summer?

Yes
45%
No
44%
Not yet, but I'm gonna
11%

If you had to rename your company one of the following, which would it be?

Flapjack Painting
19%
Porkchop Painting
7%
Half Slab Painting
10%
Whole Hog Painting
64%

You meet someone new, and they ask what you do. What do you say?

I'm a painter
12%
I'm a contractor
5%
I'm a painting contractor
52%
I own a painting business
31%

On the job site, my painters mostly listen to...

Classic Rock
29%
Country
10%
Hip Hop
4%
Who knows. They got headphones
56%

Which social media platform is most effective for marketing your business?

Facebook
34%
Instagram
11%
LinkedIn
6%
I don't use one
49%

What do you drive for work?

Pickup Truck
51%
Van
28%
SUV
13%
Other
9%

How long ago did you redesign your company hat?

Choices

Do you have a spray booth?

Choices

If you've bought a used sprayer, was it a good decision?

Choices

Will your crews be working the week between Christmas and New Years?

Choices

Do you accept credit card payments from customers?

Choices

Will you be giving end-of-year bonuses (not gifts) this year?

Choices
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